Hola Aloe: A Maximalist Approach to Packaging Design

A Celebration of Vibrant Energy and Healthy Living

Hola Aloe, designed by Antonia Skaraki, is a packaging design that breaks away from convention and embraces a maximalist aesthetic. With its captivating visuals and vibrant energy, it invites consumers to embark on a sensory journey. The design captures the essence of Hola Aloe Vitamin, a healthy vitamin drink that nourishes both body and mind.

The unique properties of Hola Aloe lie in its kaleidoscopic imagery that excites the mind and creates an invitation to dance. Every point of the design is captured with flow, with lines that break their absoluteness to entice consumers in the movement and energy of the product. The design celebrates the awakening of every organ in the body through the vibrant colors and imagery of fruits.

The packaging consists of plastic bottles with a transparent plastic sleeve, allowing the vibrant visuals to shine through. The dimensions of the bottle are 60mm in width, 60mm in depth, and 210mm in height, providing a sleek and ergonomic design.

Antonia Skaraki, the creative director, and Andreas Deskas, the art director, worked together to bring Hola Aloe to life. Their collaboration resulted in a design that challenges conventional methods and offers an enjoyable approach to healthy vitamin drinks.

The Hola Aloe project began in December 2020 in Athens and was completed in February 2021. The redesigned packaging was published in local stores all over Greece in May 2021, reaching a target audience of individuals aged 25-45 who follow a balanced and healthy diet.

This exceptional design has been recognized with the Bronze A' Design Award in the Packaging Design category in 2023. The award acknowledges designs that exhibit outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology. Hola Aloe stands out for its strong technical and creative skills, contributing to improvements in quality of life.

Experience the energy, colored vibrations, and the mystery of seeing the world through a kaleidoscope with Hola Aloe. Let this maximalist packaging design awaken your senses and inspire a celebration of vibrant living.